Style, Decor & More: Lilly Pulitzer Launches At Target with A Shopping Frenzy!

Lilly Pulitzer Launches At Target with A Shopping Frenzy!

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Lilly Pulitzer's first collaboration with Target hit stores and online in the early hours of the morning this Sunday causing a shopping frenzy. It was a bulleseye for Target & Lilly as floral pastel dresses and beach cover-ups flew off the racks and sold out in a flash. The site never crashed said Target spokesman, Joshua Thomas, but "there was extreme traffic" to the site. The traffic prompted the company to intentionally make the site inaccessible for about 15 minutes around 3 a.m. ET, he said. Target tweeted early this morning:

Lilly for Target items were quickly bought up by noon ET and everything was "virtually sold out," Thomas said.

Not believing they could sell out so quickly, I personally kept perusing the site in the hopes that I could find something everyone else overlooked {yeah, right!}. All I could find were Lilly Pulitzer gold decorative string lights that were cute, but a bit overpriced and didn't reflect LP's distinctive and colorful vibe. I did see a slew of drool worthy items that repeatedly rejected me with its unsolicited message "sold out online."

Unfortunately, Lilly Pulitzer items will not be restocked and fans will need to turn to ebay to look for their beloved designer finds. Beware, however, as LP items are already popping up on e-bay with prices that are higher than retail. Yup. It'll cost you! 
UPDATE: In the last 24 hours, Lilly Pulitzer items have been coming down in price on ebay. The ebay listings below are from Sunday. Scroll down to see items sold today. 


Were you one of the lucky ones who snagged an item or two or three from the Lilly Pulitzer collection at Target this morning? We would love to hear from you!

Feel free to share in the comments below! Perhaps you just want to vent after waiting in line for hours. Either way, we love hearing from our readers!

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  1. I was at the store very early this morning and everything was picked out already. Waste of time, for sure.

  2. I stayed up in order to shop online and got a pretty dress and a pair of flip flops. The site was very slow and I am hoping the order will get processed.

  3. We don't have a Target nearby but I would never stand in such a line for anything like this. Everything in the collection is super cute though.

  4. I stopped by Monday after work just at the time that someone was returning a dress and pair of pants. I snapped them up. They're both too tight, but I'll probably hang on to them anyway.


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